Decoding New Possibilities for Sustainable Fashion
JNBY recently unveiled its "2023 ESG Report," providing a comprehensive showcase of the company's principles and practical actions in areas such as the environment, society, and corporate management. This report communicates the distinctive value and achievements of JNBY's sustainable fashion to the market.
The ESG practices of JNBY have garnered widespread recognition within the industry. The company received a "Low Risk" rating in the Morningstar Sustainalytics assessment and was included for the first time in the international authoritative index institution—Morgan Stanley Capital International (MSCI)—with a "BBB" rating in the MSCI ESG ratings. Strengthening ESG capabilities not only contributes to elevating corporate management and operational efficiency, but also brings about a highly mutually beneficial relationship between performance growth and ESG practices.
JNBY has been committed to achieving pollution reduction and carbon reduction throughout the entire industry chain, with clearly defined sustainable development goals. By the end of the 2025 fiscal year, sustainable raw materials are targeted to account for over 30% of the total weight of raw material procurement. In the 2023 fiscal year, this ratio has already reached 16.6%, a significant improvement compared to the 2022 fiscal year.
In the realm of sustainable fashion, JNBY actively employs sustainable raw materials. The warp-knitted printed fabrics use recycled polyester, nylon, and cotton-linen certified by the Global Recycled Standard (GRS). Recycled polyester comes from discarded PET plastic, reducing plastic pollution from raw material consumption and safeguarding the environment. In addition to being environmentally friendly, organic cotton and organic flax also reduce the risk of farmers being exposed to harmful chemicals while lowering the risk of skin sensitivity and allergies for consumers.
JNBY also focuses on increasing fabric utilization and reducing resource wastage. In the product design phase, the company utilizes techniques like "single-piece cutting" to enhance fabric utilization. Meanwhile, the "Sesame Laboratory," established by JNBY, is dedicated to creatively utilizing scattered inventory fabrics, and many of the current conference bags are crafted from Sesame Laboratory's creations using surplus fabrics. JNBY innovatively employs China's native and representative fabric—Tibetan yak wool. Each spring, the yak naturally sheds its wool, returning it to the soil, resulting in natural degradation and serving as an environmentally sustainable textile raw material.
The release of JNBY's ESG report showcases its outstanding performance in ESG practices, continuously advancing its sustainable development vision of "creating distinctive sustainable fashion for JNBY." The company extends its sustainable principles throughout the value chain, promoting collaborative efforts within the entire fashion industry to create a sustainable and beautiful future.