Technology, Communication Author: EqualOcean News, Enoch Gao Editor: Luke Sheehan Nov 03, 2021 10:30 AM (GMT+8)

Along with Liang's appointment on November 2 a series of changes took place.


In 2012, Rubo Liang co-founded ByteDance with the company's previous CEO, Yiming Zhang. The latter (who is now the richest executive in the Chinese Internet industry) has conferred his position to the former.

From Rubo's first email (link in Chinese) as CEO, he re-mapped the entire business system of ByteDance into six sub-business units.

  • The Douyin (Chinese version of TikTok) subgroup now merges the video and search engine services.

  • Once ByteDance's internal employee training and developing department combines with Dali Education and forms the 'Adult and Professional Education Group.'

  • Zhaoxi Guangnian and TikTok are still in charge of their original businesses.

Besides the four 2C (to-consumer) services, ByteDance also deploys 2B (to-business) products.

  •  Its 'Enterprise and Management Services' provide corporate services such as HR processes and E-contracts.

  • 'Volcano Engine' offers services related to the cloud platform and tech support.