Jun 20, 2022 02:02 PM (GMT+8) · EqualOcean
Recently, thanks to the "tea loving quality real milk standard" and the real milk use initiative, the price of tea loving, which was once thought to be going to rise, has made new moves. The new fleshy peach and plum fruit tea products in the "seasonal fresh fruit" series of Xi Cha are priced at 15 yuan while presenting the fresh flavor of the season, breaking the lowest price of the new fruit tea products of Xi Cha since this year, while the price of extinguished green mango oil Mandarin listed in the previous week is only 16 yuan. As of June 20, the statistics of the day of the launch of multi meat peaches and plums show that nearly 80% of the SKUs of current beverage products in the regular store menu of Xi tea have products below 19 yuan. Xi tea is continuing to bring a product experience of "high quality and low price" to a wider range of consumers. The topic of "farewell to 30 yuan for tea" once hit the microblog hot search, and then stores around the world burst orders, reflecting consumers' positive feedback on the price adjustment of tea. In the subsequent new products of tea, a similar hot situation was staged again. With the launch of "black tea" special Cool BlackBerry mulberry, which was jointly launched by Xi Cha and the godfather of the trend, Fujiwara Hao, at the price of 19 yuan, it triggered an upsurge of "the first Fujiwara Hao in life at 19 yuan" on xiaohongshu, Weibo and other platforms, and sold more than 3.3 million cups in just over a month after listing. The pursuit of perfection and inspiration and the comprehensive strength guarantee from R & D and supply chain have jointly precipitated into the sense of value of tea loving products. Focusing on products with high quality and low price, tea loving is also gradually moving towards a wider group.
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