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Chinese Restaurant Brands Going Global: What Keeps Customers Coming Back After the Opening?
How long can the queues outside a brand’s first overseas store last? And how many customers drawn in by the novelty will become regulars? For Chinese restaurant brands expanding internationally, opening a store is only the beginning of the challenge of building a local business and retaining customers.
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Research
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Daily main trend
Haitian Acquires Hong Kong’s Amoy Food to Add an Established Overseas Platform
Foshan Haitian Flavouring and Food(海天味业)has completed the acquisition of all equity interests in Amoy Food Limited(淘大), the Hong Kong food brand founded in 1908. The deal gives China’s leading condiment producer an established international brand and sales network, rather than requiring it to build overseas distribution market by market.
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37 Interactive Entertainment MSCI ESG Rating Jumps to AA
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