Focusing on private traffic, digital China bluenic helps the retail industry open a traffic breakthrough

From September 23 to 24, 2021, smart retail annual smart retail summit was held in Shanghai. As one of the leading cloud and digital service providers in China, digital China was invited to attend and gather in Shencheng with well-known retail brands in the industry to discuss the innovation trend of smart retail in the future with the new growth of new consumption, new infrastructure of digital transformation, new insight into retail trend and other topics as the core. At the meeting, Zhu Zhu, vice president of Digital China Cloud business group, delivered a speech entitled "how to build a private domain traffic platform" to share the practical experience and accumulation of Digital China in helping retail enterprises open up a breakthrough in private domain traffic. Based on years of accumulated technical strength and rich experience, and based on technologies such as big data, artificial intelligence and the Internet of things, digital China provides digital solutions for users in the retail industry through its independently developed bluenic customer data platform, and helps retail customers build a refined operation and management of private traffic at the stage when private traffic is in power. Based on the full channel data access capability, Bluenic can manage cross channel contact points for official website, online shopping mall, APP, official account, social media, store guide, etc., to help enterprises understand customer preferences. Through data analysis and processing, realize the value output of crowd segmentation, user portrait and commodity recommendation, and help enterprises realize the integration and transformation of data and user interaction. Zhu Zhu said: "through bluenic, digital China hopes to help more retail enterprises build private domain traffic and improve customers' dependence on the brand through refined operation."