Bvlgari, a brand of LVMH group, joined hands with JD to open the cooperation of third-party online retail platform for the first time
On August 2, Bvlgari Bulgari, a brand of LVMH group, and JD reached an official cooperation through JD applet mode, which is also the first time Bvlgari Bulgari has joined hands with a third-party online retail platform to bring product content and digital experience to more consumers. LVMH said that from now on, consumers can search "Bulgari" through JD app directly to the brand's official boutique to buy jewelry, watches, bag accessories and other works.
In this regard, Jean Christophe Babin, CEO of Bvlgari Bulgari, said: "the e-commerce platform can provide an attractive real shopping experience and provide the same services as Bulgari boutiques. Not to mention the complementary role that the platform and physical boutiques can form in content and information. "
Driven by the trend of consumption backflow and digital development, China's online luxury consumption is heating up. The hand in hand of Jingdong luxury goods and Bulgari will not only enrich consumers' genuine purchase choices, but also further promote the brand's coverage and reach rate to potential consumers.
This text is a result of machine translation.
Related companies：
Briefing Jun 07, 2022 08:04 PM
· Technology
Shengbang shares: it is proposed to participate in the investment and establishment of a partnership with RMB 40million
In-depth
Jun 29, 2021 11:48 PM
Dec 09, 2020 02:51 PM
Research
Consumer Staples, Healthcare, TechnologyWIA2020 | Rising Tech Stars 2020: Global & China's 100
Dec 09, 2020 09:57 AM
Research
Consumer Discretionary, Consumer Staples, TechnologyTech for Global, Globalization Footprints of the Established and the New
May 29, 2020 08:30 PM
Sound network: the revenue in 2021 was 168 million US dollars, with a year-on-year increase of 25.8%
Briefing Jan 05, 2022 10:08 AM
· Technology
France launches national quantum computing platform
In-depth
Consumer Staples, Financials, Technology
EqualOcean Founding Partner Yuanpu Huang: Long China, a New Playbook in New Era
On November 10, Yuanpu Huang, the Founding Partner EqualOcean, was invited by China Creation Ventures (CCV) to give a speech on Long China, a New Playbook in New Era in English. He believes that Go Global will be the opportunity of the times for Chinese companies. Here we present the edited transcript.
Nov 12, 2023 09:16 PM
Briefing Dec 20, 2021 09:29 PM
Shengbang shares: it is proposed to subscribe for the share of Suzhou Yaotu equity investment with RMB 30 million
Consumer Staples · Analysis
How did MINISO Open over 2,000 Stores After Eight Years of Going Global?
In February of this year, Miniso's first flagship store in China opened on Chunxi Road in Chengdu, and the Miniso Fragrance Museum also officially opened. In the same month, at the Miniso Global Brand Strategy Upgrade Conference held in Guangzhou, Chairperson Ye Guofu(叶国富) proposed the goal of becoming a global "super brand" and striving to become "the world's number one in the industry".
Nov 12, 2023 05:24 PM
Consumer Staples
1688 and PoshmarkInc Upgraded to Tier-1 Businesses of TaoTian Group
EqualOcean has learned that recently, Ali's domestic wholesale e-commerce platform 1688 and second-hand e-commerce platform PoshmarkInc（闲鱼） have been elevated in importance and upgraded to first-tier businesses of the Taotian Group.
Nov 10, 2023 10:12 AM
Briefing Nov 25, 2021 09:19 PM
· Technology
Kailitai: it plans to apply to the government of Pudong New Area of Shanghai for the recognition of the headquarters of large enterprises
Briefing Oct 20, 2021 07:34 PM
· Technology
Shengbang Co., Ltd.: it is proposed to invest 300 million yuan in integrated circuit design and testing project
See more
Read next
Insight
In-depth
Insight
In-depth
Insight
In-depth
Insight
In-depth