On April 21, OPPO officially announced that its top-tier flagship Find X9 Ultra series will be launched outside of China for the first time, reaching 26 countries and regions simultaneously. The initial rollout includes core markets such as Spain, Italy, the UK, France, Sweden, and Singapore.
Previously considered the "pinnacle" of OPPO's imaging technology and exclusive to the Chinese market, this global release signifies OPPO’s strategic shift from exporting individual products to globalizing its entire price-range portfolio.
In terms of market expansion, OPPO successfully entered two new markets this year: Austria and Mongolia. Entering Austria aims to strengthen the brand's channel layout in Europe’s core mid-to-high-end consumer segments, while the move into Mongolia completes its footprint in the emerging Central Asian market. Latest IDC data reveals that just three months after its European launch, shipments of the Find X9 series have already exceeded 20% of the total annual shipments for the previous Find X8 series, demonstrating strong market momentum. In the Spanish market specifically, sales in the first two weeks of the new model’s launch were nearly five times those of its predecessor.
Beyond breakthroughs in Europe, OPPO has maintained a significant lead in key global high-end sub-segments. According to statistics from the second half of 2025, OPPO ranked first among Android brands in the $600–$1000 price range in Mexico, led the $450–$550 segment for two consecutive years in Poland, and achieved a market share exceeding 50% in the same price bracket in Pakistan. The Find X9 Ultra is equipped with the Snapdragon 8 Elite Gen 5 processor, a dual 200MP Hasselblad imaging system, and a new high-density 7050mAh battery. The starting price in Europe is set at 1299 EUR (approx. 10,000 CNY), directly competing with the Samsung S26 Ultra and Apple's top-tier models.