On September 19-20, 2025, the "2025 GoGlobal Forum of 100" (GGF2025), hosted by EqualOcean, successfully concluded in Shenzhen. Centered around the theme "Embrace the Golden Decade of Chinese Brands Going Global", this year's forum focused on the leap to globalization and the reconstruction of brand power for enterprises in the new cycle. As the highest-level and largest event about going global this year, it attracted thousands of participants, including leading representatives from companies that expand overseas, senior experts and scholars, venture capitalists, and several international guests.
During the forum, EqualOcean officially released its series of "EqualOcean 2025 GoGlobal" lists at the awards banquet. These included the "EqualOcean 2025 GoGlobal Emerging Brands TOP 50", "EqualOcean 2025 GoGlobal Service Enablers TOP 50", and the "EqualOcean 2025 GoGlobal Investment Firms TOP 20", honoring the enterprises and organizations that have achieved outstanding accomplishments in the field of global expansion over the past year.
As the logic of global expansion shifts from "selling products" to "building ecosystems", the value of full-chain service providers—payments, logistics, cloud services, legal, HR, PR, and more—is continuously increasing. Against this backdrop, EqualOcean released the "EqualOcean 2025 GoGlobal Service Enablers TOP 50", selecting 50 representative companies across different segments and sectors, to record and pay tribute to their contributions in advancing the globalization of Chinese enterprises.
Detailed information of the listed companies on "EqualOcean 2025 GoGlobal Service Enablers TOP 50" (In no particular order):
RIES, ZOHO, HiWork, TCGroup, YCloud, Stripe, Checkout, PhotonPay, Huawei Cloud, JOYOWO GEO, InCorp International, SenseTime Smart Health (SenseCare), eVat Master, 4PX, YunExpress, Xmars, Kingdee, eclicktech, Meetsocial, Lark, FanRuan, Yonyou, Renrui Human Resources Technology Holdings Limited, Yingke Law Firm, King & Wood Mallesons, East & Concord Partners, eSign, LINGXING, Egatee, RWS, TransPerfect, JLCPCB, MSL China, Ruder Finn, PR Consulting Dentsu Inc, Aftership, China Merchants Bank Co., Ltd. (CMB), NEXX, Indiegogo, kickstarter, Amazon Web Services (AWS) LinkedIn, Ant International, SAP Emarsys, iFLYREC Multilingual Simultaneous Interpretation System (iFLYTEK) XiaoYing Tech, China Construction Bank Corporation (CCB), Standard Chartered Bank, NXCLOUD, Fazheng Group.
The list first reveals a macro trend: the globalization of Chinese enterprises has entered an "infrastructure era". Segments like payments, logistics, cloud services, SaaS, legal, HR, and PR are gradually forming a comprehensive global infrastructure network. These providers not only lower the barrier of companies' Initial overseas expansion, but also play a crucial role in their scaled expansion and long-term operations. The service provider ecosystem is seen offering full-chain support—from market entry to full-scale expansion—through a path of "systematic service-localized acceleration-regional stratification".
Within this system, digitalization, finance & tax, and payments form the three foundational pillars, collectively accounting for nearly 40%. Payments determine whether cross-border transactions can proceed smoothly and represent the first step for companies "going out." Finance and tax are essential for achieving compliance and scale, crucial for stable operations across multiple countries. Digital services act as accelerators for standardization and efficiency, helping companies achieve effective collaboration and long-term growth in complex environments. The combination of these three provides the most core and fundamental guarantee for the globalization of Chinese enterprises.
Simultaneously, specialized services in segments like legal, HR, PR, marketing, finance, and translation are rapidly rising. As overseas expansion moves into more advanced stages, these segments are gaining greater strategic importance. Law firms such as Yingke Law Firm and King & Wood Mallesons resolve cross-border compliance and dispute issues; eclicktech and XiaoYing Tech enhance brand influence through marketing and social communication; iFLYTEK and RWS play significant roles in multilingual translation and localization services. These services are evolving from backstage support into corporate "moats", which directly dictate whether a company can secure a stable position in the overseas market.
The release of the "EqualOcean 2025 GoGlobal Service Enablers TOP 50" signifies that the global expansion of Chinese companies has entered a new phase: transitioning from isolated attempts to systematic operations, and from relying on individual resources to leveraging full-chain capabilities. Service providers are no longer just backstage supporters; they are becoming the "invisible engines" in the globalization process of Chinese enterprises. Their presence determines whether expanding companies can truly bridge the gaps of geography, culture, and regulation, achieving long-term, sustainable development on the international stage.
Guided by the mission to "Connect China with the World," EqualOcean strives to use technology and intelligence to build a global service network and resource platform. As the saying goes, "many hands make light work". We look forward to collaborating with more service providers to jointly construct a resource map for global expansion services, efficiently recommending more high-quality service providers to promising new Chinese global enterprises, and working together to drive deeper global penetration and enhance the value of Chinese brands.
Since 2018, EqualOcean has been dedicated to tracking and analyzing the global expansion of Chinese enterprises. We welcome contributions from industry professionals to share your expertise and insights. Companies seeking international growth, media exposure, or discussions on overseas strategies are also encouraged to contact us directly.
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