On August 19 (local time in Qatar), Keeta, the international food delivery brand under Chinese tech and retail giant Meituan, officially launched in Doha, the capital of Qatar. This marks another layout of Keeta in the Middle East market following its entry into Saudi Arabia.
The Middle East market has distinct advantages for the development of the food delivery industry. Taking Qatar as an example, as one of the economies with the highest per capita GDP in the world, it boasts strong consumption capacity and significant growth potential in the food delivery market, providing a foundation for foreign platforms to expand.
Looking back at Keeta's overseas expansion journey: in May 2023, the brand was first launched in Hong Kong, kicking off its international exploration; in September 2024, it officially entered the Saudi Arabian market in the Middle East. Within less than a year, Keeta ranked among the top three food delivery platforms in Saudi Arabia in terms of market share, covering 20 local cities. After its launch in Qatar this time, Keeta plans to continue deepening its presence in the Middle East and gradually expand to more member countries of the Gulf Cooperation Council (GCC). Meanwhile, it is preparing to enter the Brazilian market in months, further extending its business to South America.