Recently, Chinese AI short drama platform CreativeFitting announced the completion of a multi-million-dollar Pre-A++ round of financing, led by existing shareholder Unity Ventures. Leveraging its self-developed AI short drama creation platform, the company has gathered a group of AI short drama creators and launched Reel.AI, the world's first AI short drama app. Its current ARR has exceeded USD 10 million.
Founded in 2021, CreativeFitting is a service provider focusing on commercial content creation, dedicated to developing self-developed AIGC video generation models to produce high-quality content. In its AI short drama business, the company currently has two core modules: VFS, an AI short drama creation tool (providing creation support for AI directors), and Reel.AI, an AI short drama distribution channel (offering content consumption scenarios for users). Over its four years of establishment, the company has grown rapidly, starting with generating short advertising videos and now independently producing AI short dramas. Previously, the urban romantic light comedy After Divorce: My Five Brothers Paved My Way to the Billionaire Throne (abbreviated as Five Brothers), created using AI short drama generation tools provided by Jingying Technology, made it to overseas micro-short drama box office rankings, generating substantial revenue. This verified the large-scale commercial value potential of AI short dramas and strongly demonstrated the development potential of the industry.
Compared with traditional short dramas, AI-produced short dramas show significant advantages. First, AI short dramas have a huge edge in cost control, saving up to 80% of production expenses, such as venue rental, equipment purchase, and salaries for actors and staff. Second, AI has greatly liberated creative productivity, allowing directors to free themselves from tedious non-creative tasks like fund coordination and team management, thus focusing more on core creative work. Third, the operation mode is more flexible: AI short dramas can be produced and serialized while adjusting content and subsequent investment in real-time based on market feedback. This "trial-and-adjust" approach significantly reduces risks compared to the traditional model, where dramas must be fully filmed before release, and costs are entirely lost if the audience does not respond positively. Finally, AI is more groundbreaking in content creation, capable of breaking through traditional subject restrictions (for example, expanding from common urban romance to broader fields like science fiction, fantasy, and mythical fantasy) to better meet the audience's expectations for content quality and freshness, thereby effectively increasing their willingness to pay. In the future, as more enterprises increase investment in the AI short drama track, the industry is expected to develop rapidly at the technical level, and the industry ecology will be further reshaped.