DJI landed its auto project in 2016
Chinese mini EV maker SAIC-GM-Wuling released the 2023 KiWi EV equipped with drone designer DJI's first intelligent driving systems.
The design of 2023 minicar remains largely unchanged except for the body colour, front grille panel and rims.
The DJI's driving assistance is based on the application of millimeter-wave radars, ultrasonic radars, cameras and central controller. It provides level 2 assist driving capability with the car, aiming to improve the driving experience in congestion, parking, expressways and other scenarios.
Owing to a limited budget, Mini car buyers usually don't care much about smart driving features.
Wuling started to cooperate with DJI in 2019. The latter debuted its solution for the first time at Shanghai Auto Show.
Wuling sold 2,045 KiWi EVs in May, bringing its cumulative sales to 21,825 units since its launch, according to China Passenger Car Association. The mini EV represents a large demand for electrification with 898,500 units sold in 2021, a market share of 30.1%.
DJI dabbed in the auto trajectory to search for a second growth point, labelling itself as a Tier one supplier. Similar players include Huawei, Roborock (688169:SH) and Xiaomi (1810:HK).