May 20, 2022 02:14 PM (GMT+8) · EqualOcean
On May 20, the month long third season "more reading month" ended. The data show that during the activity, 35.8% of the orders purchased more than 5 books; Social science, economics and management books have become the dark horse in the category, with orders accounting for 32%, second only to literary novels. According to pinduoduo, "Duoduo Reading Month" is a large-scale knowledge inclusive action launched by pinduoduo since April 2021. In the third quarter, on the basis of 100 million yuan reading fund plus official subsidies, it added a "digital reading hall" and introduced digital products of 10 billion subsidized channels.