May 20, 2022 01:25 PM (GMT+8) · EqualOcean
On May 20, the Kwai 616 Shopping Festival was officially launched. The theme of this 616 Shopping Festival is "real people, real goods and real price", which will last until June 18. It is reported that during this period, the Kwai platform will help businesses achieve "revenue + rising fans" by upgrading playing methods and flow incentives. Meanwhile, Kwai e-commerce has released a new live broadcast operation white paper 2022. The white paper aims at the nine pain points of live broadcasting, such as no explosion point of the theme, single pallet and insufficient preheating, and carefully interprets the "five disk methodology" of live broadcasting, commercialization, goods, welfare and highlights, so as to promote the professional transformation of business live broadcasting.