Consumer Staples Jul 07, 2021 10:05 AM (GMT+8) · EqualOcean
On July 6, Ctrip released the first half of 2021 tourism night economic report《 According to the report, in the first half of 2021, the sales volume of Ctrip's night tour scenic spots and play tickets increased by 469% year-on-year and 106% compared with the same period in 2019. In the same period, the number of night tours per capita of Ctrip platform users reached 1.3 times, and the per capita consumption of night tours reached 187 yuan. According to the data, in the first half of this year's night tour orders, peripheral tour orders accounted for about 40%, an increase of 120% over the same period in 2019; In the order of Ctrip night tour, the proportion of women is 53%, which is 6% higher than that of men; In terms of age distribution, "post-90s" ranked first with 34%, followed by "post-80s" with 29% and "post-00s" with 12%. In the first half of 2021, night tour projects with more than 100% increase in search volume on Ctrip platform are almost inseparable from keywords such as "diversification" and "immersion", such as the strange night of marine whales in Haichang Ocean Park in Shanghai, night tour of Longmen Grottoes, etc. The top 10 night destinations of Ctrip are Luoyang, Shanghai, Shenzhen, Guangzhou, Xi'an, Wuhan, Hangzhou, Beijing, Sanya and Chengdu. According to the data from Ctrip community, in the first half of this year, the number of content related to night travel increased by about 130% year on year. In the distribution of content types, short video content has improved significantly, accounting for nearly 30%.
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